I am British, however, I lived many years of my life in Brazil and now that I am back in England I started my clothing brand which is aimed at being ethical and sustainable, in pro of human rights and the preservation of our natural resources.

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I am a single mother doing everything I can to protect our future generations from the devastating pollution caused by fast fashion, the 2nd largest polluter in the world after oil (fossil fuel). I have a day time job as a debt adviser for an amazing local charity, and I am now starting Eco.lure Eco and Ethical Fashion. As said by the one and only  Martin Luther King Jr. "I have a dream", so I invite you to dream with me and let's together make informed decisions and take steps in making the world a better place for all.

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Why ethical?

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Living in Brazil I have seen the difficulty many families face, injustices we just can't stand for, therefore I make sure the pieces I source are sourced from responsible, ethical companies so that everyone involved in the process of producing your goods are fairly paid and fairly treated. Every choice you make has an impact, so make it a positive one!  

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How about sustainability?

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Our packaging is compost friendly (worms absolutely love them!), however, if you don't have a compost bin you can just pop it in the recycling. All of Eco.lure's tags are made of seeded paper so that all the tags will turn into flowers for you, butterflies and bees to enjoy. We source pieces that are either recycled, regenerated or organic, as well as ethical.

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We offer a circular fashion program, where you can send us your Eco.lure goods back to be recycled and we'll issue you with a discount code for a brand new one! Just send us an email to info@ecolure.co.uk and we'll guide you from there =)

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I am seeking to implement a sustainable, nature integrated textile recycling centre in the UK, to protect our natural resources and create much needed green jobs, this is a huge project with many challenges, if you would like to know more about it or you would like to support us in achieving this ambitious goal, please contact me and sign up for our news letters. 

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Together let's make the world a better place.

Eco.lure's designs are elaborated with and approved by my 5-year-old son! He ensures our products are fun and child-approved. He is the head of motivation and happiness, and will continue to ensure that the eco-friendly message is passed through to future generations.

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Thank you for reading, hope you'll make part of our community, see you there!